In the edition that marks the return in the presence of the Italian EICMA show (25-28 November 2021), many innovations in the motorcycle sector were presented.
After a year of stoppage due to the Covid-19 Pandemic, the cancellation of many sector trade shows in 2020 and the unknown factor of travel between states, EICMA, one of the most important trade show in the motorcycle sector in the World, took place in Milan in attendance. Unfortunately, this year many trade fairs in the sector are held in digital format and are postponed to 2022.
In we have seen many innovations responding to a constantly growing sector and with even more optimistic future forecasts, despite the unknowns of a market that struggles to find regular raw materials, witnesses the exponential price growth of the same and struggles to maintain production rates.
EICMA 2021, WHAT WE LIKED
-Motorcycles and electric scooters from the Swedish company Ridecake, minimal design and high performance.
– Thermal and electric motorcycles, but also news regarding two-wheeled micro-mobility, with stands dedicated to e-bikes and electric scooters.
– DMD’s vintage design helmet
– Clothing lines designed for the demanding public of long-distance travel enthusiasts who seek comfort, style and safety in their clothing and are also close to streetwear such as the line launched by MVAUGUSTA.
But now we come to us .. why were we at Eicma?
Many of our customers come from the motorcycle and lifestyle accessories sector, producing and distributing motorcycle helmets, motorcycle masks, motorcycle clothing, protections, motorcycle boots but also motorcycle components.
THE RETAIL WORLD OF MOTORCYCLE CLOTHING AND MOTORCYCLE ACCESSORIES
Although the trend of the last two years has been the online purchase for almost all the products on the market and the buyers interact virtually with the products (for example using the apps provided by the reference brand to try on helmets and jackets virtually), fortunately the motorcycle accessory sector has not completely bowed to this new digital market; the in-store experience will probably not end because being able to try on a helmet, interacting with a salesman who will recommend the best helmet or jacket will always have a fundamental value for the end user.
In 2021 the store is downsized in terms of size (we have seen the disappearance of large flagship stores) but it remains the real point of contact between the brand and its customers; it is still the primary vehicle for the brand’s image and represents an important place for interaction with customers.
Making the customer’s shopping experience more pleasant is really important, we know that it is not easy to encourage him to enter the store and physically buy the product, but with a good advertising promotion following the launch of a new product and with display systems. of support, success is assured.
OLTREMARE MODA S.A.S DESIGN AND PRODUCE DURABLE DISPLAY STANDS FOR MOTORCYCLE HELMETS, MOTORCYCLE CLOTHING AND BOOTS.
Our display stands for motorcycle clothing are of attractive design thanks to the use of laser cutting (we can engrave the company logo and geometric shapes of your choice) and materials such as MDF and metal (the latter especially can be painted in all colors of the RAL scale); the display stands for motorcycle clothing are often integrated with helmets, hooks, hooks for blistered products (such as the baselayer lines in boxes) and are popular because they are removable allowing for easy transport (in flat packaging) and easy assembly in the store.
Our range of motorcycle accessories display stands consists of helmet display stands, motorcycle jackets and pants display stands, protections display stands, motorcycle mask display stands and handlebars display stands all of them are floor displays made in metal and very strong to keep the weight properly.
We guarantee that with the addition of a magnetized advertising banner (to be exchanged over time) the WOW effect in the store is ensured.
Over time we have become familiar with the world of motorcycle clothing and accessories by creating displays for multifunctional motorcycle clothing and footwear thanks to the addition of perforated panels, storage boxes and dedicated accessories to also display accessories such as fanny packs, bags, cleaning accessories. motorcycles, chains and padlocks, motorbike covers.
All the display stands for motorcycle clothing are customizable in terms of design and colors of the RAL scale.
We also have a range of slatted panel motorcycle clothing accessories that complement the custom corner inside the shop, such as shelves for motorcycle boots, hanging clothing bars and motorcycle jackets (reinforced to adequately support the weight), slatwall banners, hooks for motorcycle gloves and shelves for motorcycle clothing.
Motorcycle helmet display stands are one of our best-selling products; we create self-standing columns from 1 to 50 positions with hooks for full-face helmets of our own production, with or without an upper side advertising banner; easy to customize and quick to assemble once you arrive in the store.
The motorcycle goggle and motorcycle helmet display stand is often accompanied by an explanatory banner for the different types of lenses, sizes and customizations available.
The motorcycle helmets display stand of our production is our “best-seller “products of fresh, young design, with clean lines but highly customizable, we offer many models in metal and mixed material (metal-plastic) with many colors and customizations available.
The trend of helmet display display stands is customization with testimonials, logos and claims and must always be accompanied by recognizable visuals.
Over time we have produced many display stands for motorcycle gloves that allow you to show up to 300 pairs of gloves, very popular for this category are the counter or cash desk displays, that are highly customized with graphics (testimonials) and logos that allow brands to be quickly recognized within a multi-brand store.
We also have a wide range of accessories for our helmet and mask display stands such as: full-face helmet hooks, bicycle helmet hooks and mask hooks that allow you to customize the helmet display stand to your liking.